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I help brands stand out online, connect deeper with folks, and drive a bigger impact through expert digital storytelling
BRAND STRATEGIST & USER-GENERATED CONTENT (UGC) CREATOR
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CAPTURING THE POV THAT MATTERS MOST: THE USER
AUTHENTIC, ENGAGING, AND HIGH-CONVERTING user generated content (UGC) FOR travel & LIFESTYLE BRANDS
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Creative strategist Soulful storyteller
Social media superfan
Hey, I'm Heather! UGC expert, brand strategist, writer, storyteller, and creative entrepreneur obsessed with sales psychology, buyer behavior, and creating content that makes people feel.
My content is proven to drive engagement (20M+ views, 200K+ engagement) and product sales ($50K+ on TikTok Shop).
With a background in sales, marketing, and brand strategy, I'm confident I can help your brand achieve your campaign goals!
...and more!
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Meet Heather
Content Writing
I produce high quality, authentic, and engaging photo and video assets. This can also include b-roll clips and raw footage
UGC Photos & Videos
Expertise
I'm experienced in the entire lifecycle of a campaign including strategy, scripting, filming, editing, and reporting
Strategy & Direction
From email sequences to blogs to social media captions, I'm a writer who has mastered the ability to make people feel
ANALYTICS
CASE STUDIES
Press & Media
Heather is a thought leader and sought-after public speaker who has been featured in USA Today, Glamour, @hotel, Authority Magazine, and more. She has been a guest speaker at multiple summits and workshops as well as featured on numerous podcasts. Her areas of expertise include brand strategy, digital marketing, user-generated content (UGC), and storytelling.
This last month working with Heather has completely transformed how I approach our strategy for Instagram. I see things through a different lens and creating content for our business is not only so much easier but it’s even fun! Before working with Heather it felt like I was just throwing stuff at the wall hoping it would stick and now I have a clearer process that is not only simplified but is getting better results. My favorite part of her process was collaborating and brainstorming ideas together.
Since working with Heather, we're up 700 new followers and counting!
"I highly recommend working with Heather! She is so knowledgeable about creating content that moves the needle on our specific goals"
Caitlyn J., Airbnb Owner
Client Testimonials
Before working with Heather, I didn’t feel confident that my brand really reflected who I am as a coach. After working with Heather, I feel that my brand is a true representation of who I am. I feel so much ease when creating content, no matter what it is -- an email, landing page, social post, blog post, or a new program -- because I have a clear strategy which everything stems from. Heather truly listened to me and understood the uniqueness of my brand.
"Heather is one of the most organized and professional people I've ever worked with. She is a kind, thoughtful, and incredible woman.
Allison W., Lifestyle Entrepreneur + Bestselling Author
Before working with Heather, I was so unclear. Now I'm so focused and so clear on who my ideal clients are. I never thought a brand session would make me cry but here I was crying. I knew I had something good, but I never realized how good until I saw it through Heather's eyes. I'm forever grateful for Heather and what she's done."
"Heather's brand messaging guide is crucial for keeping everything in my business aligned. I literally never close it on my desktop!
Yolandie H. Founder
Before working with Heather my brand lacked clarity, which made me frustrated and sad because I know people need this service. Now, there is a calmness around my brand and myself. We have moved from frantic confusion to a reassured confidence. Heather made me stand up and take myself seriously. She showed me how to play to my strengths. She guided me to the areas where I can perform best. She helped me refine my ideas and turn it into a more structured message and business.
The value of Heather's service is incredible. She is a branding badass.
Daisy M., Founder
I reached out to Heather because I know the value of storytelling when it comes to marketing a business. However, my story has been a long and winding one, I was having a difficult time deciding what was important and what wasn’t.
I immediately felt comfortable from the start of our meeting. Heather was easy to talk to and made it very easy to share my story. She asked the right questions to get to the key details that will help to market my business effectively. Heather took the jumbled mess of fifty years of life, stories, and memories and turned them into an organized summary of events, emotions, and prompts to help with creating content.
"I highly recommend Heather to anyone who needs clarity on their story and how to use that story to effectively market their business.
Lynn G, Founder
I now have clarity on how to connect with my audience. Heather helped me a lot with my messaging, values, and how I communicate with my ideal clients. I enjoyed every single step of the process -- it was simple, organized, fun, and an amazing experience. I loved how I felt understood and how Heather brought to life so many incredible ideas."
"My biggest transformation was the confidence boost! My business feels completely different.
Alejandra M., Time & Lean Systems Strategist, Bestselling Author
My biggest transformation working with Heather was the clarity I received. I came to her with a million ideas about my business and didn't know which direction I wanted to go in. Heather managed to figured out what my goal was and what I actually wanted, which wasn't even what I initially said to her! She is a great listener and I so appreciate all the questions she asked and her gentle nudging. Everything she presented was exactly what I needed. I see it all coming together so clearly now."
"I was amazed by how Heather could so clearly articulate what was going on in my brain.
Emily, Founder
Before working with Heather my message was so unclear and all knotted in my head. Now I feel so aligned to my vision. I have clarity and relief, like a heavy object has been lifted off my shoulders. Heather knew exactly how I wanted to show up and share my story. I would not have been able to do that without her non-judgmental, welcoming, and understanding support.
Heather entered my past, present, and future. She will make you feel aligned and heard.
Naz G. Women's Health Coach, Podcast Host, Boutique Owner
Heather opened my eyes to my own story. The fog of my origin story was finally lifted Heather helped me dig up the roots of my business and visualise my starting point in a way that I can use to my benefit and to further grow my business.
I kind of wish I could meet Heather for the first time again because that feeling of being flooded with clarity is unmatched
Jess J., Founder
Heather has helped me enormously in my business by inspiring me to show up as the person I know I truly am. I feel like a whole new person with a whole new energy. She has given me so many incredible ideas. She is kind and authentic in the way she shows up for people. Heather's energy is amazing and I just want to be around her."
"I have never felt more supported in my business than I do right now. Heather just gets it. She gets me.
Kelly. Founder
